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Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation, by Barna Group
Ebook Download Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation, by Barna Group
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About the Author
Barna Group is a visionary research and resource company located in Ventura, California. Started in 1984, the firm is widely considered to be a leading research organization focused on the intersection of faith and culture. Barna Group provides spiritual influencers with credible knowledge and clear thinking, enabling them to navigate a complex and changing culture.
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Product details
Paperback: 128 pages
Publisher: Barna Group; 1st edition (January 23, 2018)
Language: English
ISBN-10: 1945269138
ISBN-13: 978-1945269134
Package Dimensions:
8.9 x 7.5 x 0.3 inches
Shipping Weight: 10.9 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#98,557 in Books (See Top 100 in Books)
Gen Z is the newest report from Barna Group. Barna has a demonstrated ability to synthesize generational data with reflection on effective ministry practices. Drawing on quantitative and qualitative research with youth (ages 13–18), youth pastors and Christian parents, the report offers insights about the “culture, beliefs and motivations†of Generation Z. Noting trends that alternately clash and resonate with biblical Christianity, the report nevertheless ends on a hopeful note: “The pace of cultural change may feel overwhelming, but don’t be discouraged. Even the gates of hell cannot prevail against the Church — and that promise is For God’s people in Generation Z, too.â€
After 34 years of Youth Leadership, I have found several resources from Barna that have shaped my ministry. However, this resource tops them all. What a great analytical AND statistical look at Next Gen characteristics and traits. This is not just a stat book. You will read world-class analysis of the issues also. And, in the end, you will be left hopeful after being given the information AND the tools to reach the largest generational group in America.
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